Adidas is the new title sponsor of the 50th annual Adidas Easter Bowl. A USTA National Championship in 2017, the tournament will award USTA gold, silver and bronze balls to winners in the boys and girls 12s, 14s, and 16s divisions. The 18s will remain an ITF Grade Level 1 event and offers valuable ITF world ranking points. With Adidas as the title sponsor, a new logo has also been created for the 2017 event.